How retailers are turning keywords to conversations

Traditional keyword-based product search no longer meets the needs of today’s retail shoppers. Customers think in goals, preferences, and use cases, not SKUs or filters. As assortments expand and expectations rise, retailers must move beyond static search toward intelligent, guided product discovery.

In this 30-minute session, the Kore.ai team will share key takeaways from NRF 2026 and explore how leading retailers are applying these insights to agent-driven, conversational search. You will learn how agentic product discovery understands shopper intent, asks clarifying questions, compares options, and explains tradeoffs in real time, creating a buying experience that feels less like a search bar and more like an in-store associate guiding every step of the journey.

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